Lexus LS: Watch the orchid's journey
Kitcatt Nohr Digitas
The team
Paul Ferry – Account DirectorDave Barrett – CopywriterJamie Tierney – Head of Film/Art DirectorAlex Allen – Art DirectorAndy Edwards – Video EditorRob Franklin – Freelance DirectorSara Nicolson – Marketing Manager
How did the campaign make a difference?
To communicate the experience of the world's ultimate luxury vehicle and its perfectly controlled environment, a film showed the Lexus LS was the ideal home for the most delicate flowers. The film was hand-delivered to 1,000 selected prospects with...