The battle for attention in India: Learnings from The Futurist CMO Conference

Preeti Chaturvedi

As India's media sector continues to develop, so brands are required to keep pace with fast-changing consumption patterns and – where possible – anticipate where the next big opportunity lies. Several speakers at The Futurist CMO Conference, held in New Delhi in September 2013, offered useful insights into the current advertising landscape, as well as a few pointers regarding likely areas of growth going forward.

Nitya Bhalla, executive director/analytic consulting and marketing effectiveness practice lead at Nielsen India, quoted various statistics from the research provider's recent studies, which together demonstrated that the battle for attention is heating up.

According to Bhalla:

  • 40 million Indians now own a smartphone;
  • 3,000+ marketing campaigns are run on mobile every day across the country;
  • 600+ television stations are now on air in India.