DeS'S: My Mattress Savings Bank
VCCP Spain
Entry Information
Country where program ran: SpainProgram start date: 03/13/13Program end date: 05/13/13Advertiser/Client Name: DeS'SProduct/Service Description: Bedding solutions by DeS'S, a manufacturing and distribution company from the Northwest of Spain that has their own show-room stores.Category: Retail/Direct Sales (RDS)
Strategy
Business problem
Due to the critical situation of the Spanish economy, 83% of Spanish people don't believe it is a good time to buy anything that is not essential or absolutely needed. So, fewer and fewer people are considering renewing their old...