DeS'S: My Mattress Savings Bank

This case study describes a low budget campaign by DeS'S, a Spanish manufacturing and distribution company, that launched a new product in order to increase sales in a difficult market.

DeS'S: My Mattress Savings Bank

VCCP Spain

Entry Information

Country where program ran: SpainProgram start date: 03/13/13Program end date: 05/13/13Advertiser/Client Name: DeS'SProduct/Service Description: Bedding solutions by DeS'S, a manufacturing and distribution company from the Northwest of Spain that has their own show-room stores.Category: Retail/Direct Sales (RDS)

Strategy

Business problem

Due to the critical situation of the Spanish economy, 83% of Spanish people don't believe it is a good time to buy anything that is not essential or absolutely needed. So, fewer and fewer people are considering renewing their old...

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