Real-time is crucial to Paddy Power's success

Lucy Aitken

This event report describes how Paddy Power uses 'fearless provocation' to inform its unique tone of voice and capitalise on the benefits of real-time content marketing.

Real-time is crucial to Paddy Power's success

Lucy AitkenWarc

'Fearless provocation' is at the heart of the real-time content strategy adopted by Irish bookmaker Paddy Power, according to Philip Lloyd, Group Head of Advertising at the newly-merged Paddy...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today