Mobile, real-time and programmatic buying: Media issues discussed at Advertising Week Europe 2013
Though general creative and business issues were a popular theme at Advertising Week Europe, a four-day festival held in London in March 2013, perhaps the event's most popular topic was the future of media.
Speakers ranging from tech giants like Google and Facebook, to ad agency networks like WPP, all offered their own updates on how various digital media touchpoints are evolving – and how advertisers will need to respond to this evolution.
Real-time marketing on social media
Two of the world's largest social media platforms, Facebook and Twitter, presented at Ad Week Europe. From Facebook, whose user numbers passed the 1bn mark last year, was Paul Adams, the company's global head of brand design.