The headline on "Hillary 4 Prisoner", a fake-news website, read: "Famous Actor Elijah Wood Reveals The Horrifying Truth About The Satanic Liberal Perverts Who Run Hollywood."
Sitting adjacent to this inflammatory piece of online content was a marketing message for Chase Bank's private client services.
And JPMorgan Chase & Co was, in turn, aghast to learn about this digital-advertising placement after receiving a query from The New York Times.
The financial-services company's response was rapid – and ambitious: "We made a decision that we were not going to support fake news in any way," Kristin Lemkau, its CMO, explained...