Opel Mokka launch
Client: Adam Opel AG
Agency: Scholz & Friends
In 2012 Opel/Vauxhall set out to gain a share of the rapidly evolving and ferocious automotive segment, the SUV B segment. Establishing a strong position in this market was particularly difficult for Opel/Vauxhall, due to several unique brand- and competition-related challenges.
- Build campaign awareness efficiently and ensure the Mokka name is recognised amongst the top three in the segment.
- Generate hype about the Mokka through positive media resonance and online response during the pre-launch and launch period.
- Solidify a strong and lasting image for the Mokka on image: design, personality and character.
- Place the Mokka within the top three trendiest options.