Audi: Millimeter

Campaign Details

Brand Owner: Audi
Agency: FRED & FARID PARIS
Brand: Audi
Country: France
Industry: Automotive
Channels Used: TV, online video, PR, viral, word-of-mouth

Executive Summary

Being the smallest in the Audi car range, skeptics wondered if the Audi A1 was really an Audi. To remove any possible doubt, this campaign celebrated Audi’s obsession for details. Using only mind-blowing, but 100% true facts, the campaign showed all the effort, intelligence and technology the carmaker put in every millimeter of the A1.

Campaign background

Highlighting the mindset of the Audi engineers who were consulted throughout the preparation of this image campaign, we were entrusted with the new campaign for Audi France: Audi A1 “Millimeter”.

Insight and strategy