The Tipping Point: From Dream to Reality
Dr Paul Marsden Brand Genetics
The Two-Minute Tipping Point
Using the science of social epidemics, The Tipping Point explains the three simple principles that underpin the rapid spread of ideas, products and behaviours through a population. By applying these principles, the book outlines how market researchers can help produce a 'tipping point' for a new product or service, the moment when a domino effect is triggered and an epidemic of demand sweeps through a population like a highly contagious mind virus.