Find that common ground

Eric Butterman

Discussion with Jeffrey and Bryan Eisenberg, authors of a recent book 'Waiting for Your Cat to Bark: Persuading Customers When They Ignore Marketing', showing how businesses can optimise increasingly interconnected media channels.

Find that common ground

Eric Butterman

Jeffrey and Bryan Eisenberg like to introduce themselves as “just two guys from Brooklyn, N.Y.” You'd never know it judging by their success as online marketing experts and best-selling authors. Cofounders of Future Now, a marketing consulting boutique, the Eisenberg brothers have helped companies increase leads by as much as 5,500 percent. They even claim that their 2005 book, Call to Action: Secret Formulas to Improve Online Results, was the first to land on the bestseller lists of The New York Times, The Wall Street Journal, and USA Today...

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