Channel 4 – Disarming Britain
THE BRIEF AND BUSINESS CHALLENGE
Channel 4's recent Disarming Britain season took a groundbreaking approach to programming, taking an unflinching look at the increasing use of violence and weapons by young people on the nation's streets. The season featured a number of TV programmes and special online features dealing with the issue of gun and knife crime in the UK to help raise public awareness.
Channel 4 was keen to evaluate the impact of the season as its level of success could have major implications for planning and programme making, particularly in the areas of...