British Airways: Ungrounded - An innovation lab in the sky
Advertiser/Client Name: British Airways
Agency: Ogilvy New York
Category: Travel & Hospitality/Transportation
Country Where Program Ran: United States
Program Start Date: 3/20/13
Program End Date: 5/23/14
Product/Service Overview: British Airways is the flag carrier airline of the United Kingdom—its largest, based on fleet size, and international flights and destinations. The airline is based in Waterside, near its main hub at Heathrow Airport.
Objective of the campaign
British Airways identified an opportunity: the growing innovation-interested ecosystem of Silicon Valley tech businesses.
BA was considered...