Melbourne Writers Festival: Democratizing literature

The Melbourne Writers Festival wanted to encourage more people to attend its event. But qualitative research revealed that the literary festival was seen as elitist, inwardly-focused and irrelevant to Melbourne's inner city and suburban dwellers.

Melbourne Writers Festival: Democratizing literature

JWT Melbourne

The Cult of Literature

The Oxford English dictionary defines the word Literature as the 'knowledge of books' especially those considered of superior or lasting artistic merit. It is a term that over the years has been a marker of social status and scoped the kind of readings expected of the educated classes. It is this definition that has perhaps contributed greatly to creating distance between writers, their writings and mainstream society. When the common man/woman thinks of 'literary writers' and their patrons he/she thinks of men in beards wearing cravats and smoking pipes....

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