Emerging luxury strategies: Insights from BrandZ

Luxury brands are thriving as consumers save their money for special items.

Emerging luxury strategies: Insights from BrandZ

Nick CooperMillward Brown

Luxury brands are thriving as consumers save their money for special items. Nick Cooper, Managing Director of Millward Brown Optimor Europe, explains which brand strategies work best.

Despite the economic turmoil, luxury brands are thriving.

Luxury brands grew by 15% in this year's BrandZ Top 100 Global Brands, more than any other category. Louis Vuitton bagged the top spot as the world's most valuable luxury brand with a value of $25.9bn.

The Most Valuable Luxury Brands 2012

Category RankGlobal RankBrandValue in $ millionBrand Value change from...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands