New models of marketing effectiveness: Foreward, Executive Summary, Methodology and References

Kate Cox, MPG Media Contacts
John Crowther, Publicis
Tracy Hubbard, i to i research
Denise Turner, MPG Media Contacts

Contents New models of marketing effectiveness

  1. Foreward, Executive Summary, Methodology and References
  2. The changing communications landscape
  3. Using multiple channels – the effectiveness debate
  4. Integration across the decade
  5. A new framework for integration
  6. Putting the models to the test
  7. Applying the models across sectors, budgets and objectives
  8. Managing integration now and in the future

Foreword by Peter Field