Microsoft Australia: TenGrandisBuriedHere.com

Microsoft wanted to launch its new Internet Explorer 8 (IE8) accompanied by a significant online presence and social media buzz.

Microsoft Australia: TenGrandisBuriedHere.com

Wunderman

ENTRY INFORMATION

Category: Information TechnologiesCountry where program ran: AustraliaDate program started/ended: 19th June to 9th September 2009

Product Description: Internet Explorer 8 is Microsoft's latest web browser application. Launched in 2009, it comes 9 years after it's predecessor Internet Explorer 6.

Advertiser/Client Name: Microsoft AustraliaMedia Channels:Website: http://www.ourawardentries.com.au/tengrand/

STRATEGY

Marketplace Challenge:

Since Internet Explorer 6 was released 9 years ago, it has become outdated and no longer conforms to web standard practices, making Microsoft's share in the browser market in Australia decline. The launch of Microsoft's Internet...

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