No common market for advertisers? - How the principle of free movement of goods may get burned by EC Tobacco Directive

Ross Denton

A international legal expert dissects the EC Tobacco Directive. `Partial harmonisation' of tobacco advertising would allow countries which favour a total ban (really to protect their tobacco monopolies) to breach the common market principle of free movement of goods.

No common market for advertisers?

- How the principle of free movement of goods may get burned by EC Tobacco Directive

Ross Denton

The new EC proposals to regulate tobacco advertising drive a breach in the principle of free movement of goods. States with total bans could exclude all tobacco advertising, and the media carrying it. The right of states to impose tougher constraints than those prescribed as a Community Standard did not previously include barring incoming goods meeting those Standards. To achieve free circulation of goods by the end of 1992, a total ban on promoting tobacco goods...

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