Fedex Office: Presentation guy

BBDO New York

SUMMARY

FedEx Office Print Online is a convenient, easy-to-use service that enables anyone to upload a document or presentation, selected customized printing and finishing options and have their order shipped anywhere. The spot, “Presentation Guy,” presented this service to small-business people who are especially tight on time and back-office resources.

Sales data from FedEx Office demonstrated a substantial lift in Print Online orders and revenue when the spot aired between January and May 2010.

All of our claims are based on unpublished proprietary FedEx sales data and due to client confidentiality, source data is unavailable.

OBJECTIVES

The objectives of “Presentation Guy” were to immediately drive Print Online orders and revenue and build sustained awareness of the service. While past communication focused on the convenience of the service, “Presentation Guy” focused on its ease of use.

STRATEGY