The Royal Borough of Greenwich: Children's faces on shop shutters

This case study explains how The Royal Borough of Greenwich, a London local authority, used shop shutters as a media space in order to deter crime.

The Royal Borough of Greenwich: Children's faces on shop shutters

OgilvyOne London

The team

Emma De La Fosse, Charlie Wilson, Tara Austin, Nicole Yershon, Jon Morgan, Mike Watson, Joseph Grigg, Daniel Bennett, Janet Hodgson.

Other contributors:

Aphra Kiely & Katz Kiely – Project Directors, Ogilvy Lab Partners, The Paintsmiths – Graffiti Artists.

How did the campaign make a difference?

Using the very shop shutters that had been torn up during the riots to carry a message of social cohesion inverted their meaning. A year on, antisocial behaviour has fallen by 18% in the surrounding area. The shutters remain untouched and...

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