Demographic, behavioral and attitudinal changes in the migration from low-speed to high-speed Internet access

Max Kilger

This paper explores some of the demographic, behavioral and attitudinal differences between home users with low-speed and high-speed Internet access.

Demographic, Behavioral and Attitudinal Changes in the Migration From Low-Speed to High Speed Internet Access

Max KilgerSimmons Market Research, United Kingdom

INTRODUCTION

The migration of the American household from low-speed to high-speed Internet access appears to be following a fast but more complex roadway than perhaps earlier expected and a number of “speed bumps” slowing this migration have appeared along the way. According to the Pew Internet and American Life Project, approximately 109 million adult Americans have access to the Internet from home and of those, 31% or about 33.9 million have broadband Internet access at home (Pew, 2003)....

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