The Indian Olympic Team: No Country For Olympians
Siddhant Lahiri, Shubhrojyoti Roy and Pinaki Bhattacharya
Campaign details
Brand owner: The Indian Olympic TeamAgency: JWTBrand: The Indian Olympic TeamCountry: IndiaChannels used: Online video, Outdoor, out-of-home, Social mediaMedia budget: Up to 500k
Executive summary
2012 was the year of the London Olympics – and the agency was tasked with creating a campaign to garner support for India's contingent. The only problem: India as a nation doesn't care about the Olympics. In a cricket-crazy nation, the Olympics don't interest the public. Despite...