Programme of Humanitarian Attention to the Demobilised: Operation Rivers Of Light
Advertiser: Colombian Ministry Of Defence
Brand: Programme of Humanitarian Attention to the Demobilised
This paper is about Colombia's struggle against the oldest guerrilla group in the world, the FARC. Lowe-SSP3 were asked to create an idea to demobilise them – to deliver a message of peace, inviting them to give up their arms, recover their lives and their freedom.
Delivering demobilisation messages to the guerrillas is a very difficult task. The remaining guerrillas are hard-core fanatics. They eschew conventional media in the main and connecting with them is fraught with danger and risk. Those who want to demobilise risk their very lives in attempting to leave as they face a life-long death sentence for desertion1.