Radio audience diaries?
'This parrot is deceased!'

Tony Jarvis
MediaCom/Grey Global Group

As our clients' champion for media measurement integrity, we must respond to Paul Kennedy's article in October's Admap[1], entitled 'And now for something completely different'. In keeping with his Monty Python theme 'This parrot is deceased. It is no more! It has gone to join the choir invisible!' The parrot in question should, of course, be a diary when used to measure larger radio markets (and TV markets) with substantial ad revenues.