MRS Conference on Social Research: New ways of charting social change, engaging respondents and creating effective communications

Judie Lannon

This report briefly summarises many of the presentations made at the MRS's May 2010 conference on social research.

MRS Conference on Social ResearchNew ways of charting social change, engaging respondents and creating effective communications

Judie Lannon

The increasing influence of social research on policy making that characterised the last UK government and looks set to be continued by the new coalition is an excellent  opportunity for social market research to raise its game.  The MRS's recent conference on social research, chaired by Carli Lessof, Director of Innovation and Development, National Centre for Social Research, provided a mixture of innovative methodologies and case studies demonstrating a sophistication that commercial marketing could envy.

Realigning market research tools, methods and...

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