Quit Smoking with Barça: The Whole Club Supports You
Saatchi & Saatchi Brussels
Client Name: European Commission DG Sanco & FC Barcelona
Brand Name: Quit Smoking with Barça
Category: Government Bodies and Related Organisations
"Quit Smoking With Barça" is a joint initiative between the European Commission and FC Barcelona aiming to help European football fans to quit smoking. At the heart of the campaign is the FCB iCoach: a free digital health coach that provides tailored guidance and support straight from the mouths of Barça players, coaches and staff. From the cook to the president, from the fitness coach to the marketing manager, from the club doctor to star players like Iniesta, Xavi and Puyol: the whole club gives its best to help you quit smoking.