TV: The beating heart of a campaign

This event report covers a Thinkbox analysis of five different forms of advertising, concluding that TV advertising has become more effective in recent years.

TV: the beating heart of a campaign

Lena RolandWarc

Thinkbox, the TV advertising trade body, commissioned Ebiquity, the marketing performance research company, to conduct an econometric analysis of over 4,500 ad campaigns across ten advertising sectors...