Speed Read – Likeonomics

Liz Wilson

This Speed Read was originally published in Admap – December 2013 issue.

Likeonomics uses case studies from a range of industries to demonstrate the benefits of being likeable and how to establish a business that is more believable by building relationships.

In Likeonomics, Rohit Bhargava sets out to define exactly how businesses can build relationships and earn the trust of consumers. He explains what influences behaviour and inspires action from consumers through a combination of case studies and theory.

The book is written by US marketing lecturer Rohit Bhargava, who was responsible for founding the world's largest team of social media strategists at Ogilvy. He also writes the award-winning 'Influential Marketing' blog.

Central ideas and arguments