Ura.ru: Make the politicians work!

This case study describes how Ura.ru, a Russian independent blog, used a PR stunt to gain awareness and new readers.

URA.ru: Make the politicians work!

Agency: Voskhod EkaterinburgAdvertiser: URA.ruBrand: URA.ruCountry: Russia

Objectives

Our goals were:

- To attract elder audience, in addition to the already existing

- To increase trust rating of URA.ru

- To translate the position of the web-site – honest real-time reaction to important events of the region

Strategy

According to Freedom House1, the rating of freedom of speech in Russia is one of the lowest in the world (it's close to African countries and Middle East). Our independent mass-media should have a lot of courage to be...

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