ESOMAR Congress: Thinking Big in market research

This conference report summarises a selection of presentations given at the 2013 ESOMAR Congress market research event, which had the theme, "Think Big".

ESOMAR Congress: Thinking big in market research

Manfred MareckResearch Marketing

View all the research papers from ESOMAR Congress 2013

Think Big – that's the theme of this year's ESOMAR Congress. The demand for data keeps increasing and it needs highly...

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