ESOMAR Congress: Thinking Big in market research

This conference report summarises a selection of presentations given at the 2013 ESOMAR Congress market research event, which had the theme, "Think Big".

ESOMAR Congress: Thinking big in market research

Manfred MareckResearch Marketing

View all the research papers from ESOMAR Congress 2013

Think Big – that's the theme of this year's ESOMAR Congress. The demand for data keeps increasing and it needs highly trained professionals to help their clients to make sense of today's 'data noise', said Silke Muenster, VP Market Research at Philip Morris and chair of the programme committee.

Tim Harford, columnist at the Financial Times and the opening keynote speaker reminded delegates that there are two ways to success. One is to look at every individual aspect of...

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