Tip Top – Goody on a stick
Category: Single Channel Focus CampaignAgency: Colenso BBDOAdvertiser: Fonterra Brands
SUMMARY
Smiling mums, affectionate kids and soft focus are the norms that spring to mind when it comes to family ice cream advertising. For the launch of Goody on a Stick, we broke two-thirds of those. And that's just the beginning of the amazing results.
Goody on a Stick “Love Story” was one of Tip Top's most successful campaigns. It achieved 93%1 awareness, resulting in trial levels 9%2higher than Milward Brown (UK) norms for...