Tip Top - Goody on a stick

Smiling mums, affectionate kids and soft focus are the norms that spring to mind when it comes to family ice cream advertising.

Tip Top – Goody on a stick

Category: Single Channel Focus CampaignAgency: Colenso BBDOAdvertiser: Fonterra Brands

SUMMARY

Smiling mums, affectionate kids and soft focus are the norms that spring to mind when it comes to family ice cream advertising. For the launch of Goody on a Stick, we broke two-thirds of those. And that's just the beginning of the amazing results.

Goody on a Stick “Love Story” was one of Tip Top's most successful campaigns. It achieved 93%1 awareness, resulting in trial levels 9%2higher than Milward Brown (UK) norms for...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands