Specialist magazine values

Specialist magazines have seen rapid circulation growth, but reliable readership figures are available only for a handful of titles. New research by IPC fills the gap in our knowledge by providing comparable readership data for 90 specialist titles, and detailed information on how the magazines - and their advertising - are read and used. By Nicola Rodger

Nicola Rodger

Specialist magazines have been growing in recent years, not only in terms of the number of readers, but also in the increasing number of consumer advertisers who have seen the benefits of the medium. To mention but a few examples, we have seen greater use of the specialist press by mainstream advertisers such as Nike, Coca-Cola, Ford and Levi's. And now, even top nerd Bill Gates has turned his attention to specialist magazines. In a recent article in the FT, he wrote: