Brand Experience - All Down to Experience

Roderick White

It is a commonplace that most people want to see and try a product before they buy it - and 'brand experience' via sampling, demos and test drives is hardly new. But, as Roderick White informs us in this introduction to the Admap report on Brand Experience, 'experiential marketing' has blossomed in the current era of integrated marketing and communications. Using a variety of examples, he outlines the current and potential range of brand experience marketing activities.

Other articles featured in this Admap January 2006 report on Brand Experience:

  • What else does this article talk about?

    • Experiential marketing
    • Experiential marketing
    • Direct mail
    • Brand & customer experience

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