Redefining Réno-Dépôt’s Value Proposition

Réno-Dépôt, the Québec-based warehouse supplier of renovation products, urgently needed a new way to differentiate its brand in an increasingly competitive and declining market.

Redefining Réno-Dépôt’s Value Proposition

Agency: Saint-Jacques Vallée Y&R

Section I — BASIC INFORMATION

Business Results Period in Consecutive Months: January 2009 – December 2009

Start of Communication Effort: September 2008

Base Period as a Benchmark: Calendar 2008

Geographic Area Covered: Province of Québec

Annual Budget Range: $500,000 – $1 million

Section II — SITUATION ANALYSIS

a) Overall Assessment

In 1993, in Québec, Réno-Dépôt created the renovation warehouse concept and lowered the costs of renovation in Québec with an "Every Day Low Price" (EDLP) policy. As the years went by, the lowest price with the largest...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands