Group 4 makes headlines

'Group 4 loses its 7th prisoner', 'Group 4 uses leg shackles on prisoners'. Back in 1993 headlines such as these, and worse, were commonplace.

Group 4 makes headlines

How Group 4's well publicised misfortunes were turned into an award-winning campaign

Gordon Jacques

'Group 4 loses its 7th prisoner'. 'Group 4 uses leg shackles on prisoners'. Back in 1993 headlines such as these, and worse, were commonplace. If you switched on your tv, you were liable to see personalities such as Jeremy Paxman, Angus Deaton, or Rory Bremner and stars and scriptwriters of a variety of sitcoms having a go at Group 4.A series of embarrassing errors had led to widespread ridicule and criticism from the media. Potentially, events in this relatively new business division...

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