Branding Rainbow

American Movie Classics, Bravo, MuchMusic USA, IFC, and WE: Women's Entertainment

Christopher Kager
Rainbow Media Holdings, Inc.

We are in the midst of a branding evolution. As new distribution technologies shatter the familiar models, only one thing is certain – content branding is more important than ever. In a world of infinite choices on multiple platforms, consumers will continue to choose the brands that consistently reflect their interests and passions, those brands that define their much-loved content categories. At Rainbow, we are committed to staying true to our core audiences. By continually re-evaluating and re-invigorating our brands, using creativity, research, and innovative thinking, we are building viewer equity and support of our assets. The challenge for all of us is to defy the traditional paradigms while staying close to our customers as they navigate the uncharted territories ahead.