British Heart Foundation: Hands-only CPR - Hard, Fast & Effective

The British Heart Foundation (BHF), a UK charity, wanted to encourage public bystanders who might witness a cardiac arrest to perform cardiopulmonary resuscitation (CPR, the administration of chest compressions on the victim which can, when applied quickly, double survival rates).

British Heart Foundation: Hands-only CPR - Hard, Fast & Effective

Grey London

Advertiser: British Heart FoundationBrand: British Heart FoundationCountry: United Kingdom

Objectives

Every year around 60,000 people suffer a cardiac arrest out of hospital in the UK1. A cardiac arrest is a medical emergency when the heart stops pumping blood around the body. Only an average of 7% (4,200) survive to be discharged from hospital2. However, if someone can get the blood circulating again by carrying out chest compressions this can double survival rates3. This technique is officially known...

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