BBDO, Landor and Golin Harris: Creative insights from the 2013 Cannes Lions
The Cannes Lions International Festival of Creativity celebrated its 60th anniversary in 2013. As befitting its status as the world's number one advertising showcase, the Festival's schedule was unsurprisingly loaded with presentations from creative agencies large and small.
If there was a single unifying factor across these presentations, it was that the power of creativity, however elusive, must remain agencies' top priority. This insight remains true despite the rapid pace of technological change that has reshaped the way agencies, and their clients, go about their day-to-day business.