BBDO, Landor and Golin Harris: Creative insights from the 2013 Cannes Lions

Creativity will always be more art than science, but numerous presentations at the 2013 Cannes Lions International Festival of Creativity showed that following certain procedures can foster the development of innovative ideas.

BBDO, Landor and Golin Harris: Creative insights from the 2013 Cannes Lions

Joseph Clift and Imaad AhmedWarc

Click here to read Warc's full coverage of Cannes Lions 2013

The Cannes Lions International Festival of Creativity celebrated its 60th anniversary in 2013. As befitting its status as the world's number one advertising showcase, the Festival's schedule was unsurprisingly loaded with presentations from creative agencies large and small.

If there was a single unifying factor across these presentations, it was that the power of creativity, however elusive, must remain agencies' top priority. This insight remains true despite the rapid pace of...

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