Cadbury – Wispa re-launch
Market Sentinel specialises in the monitoring, analysis and measurement of online commentary to help businesses make better decisions. We use tools to measure the sentiment of public opinion, and understand how that opinion is being influenced and formed.
During the last year we were commissioned by Cadbury to track online conversations of Wispa, a Cadbury product which was discontinued in 2003.
WHO WAS INVOLVED IN THE CAMPAIGN?
Market Sentinel worked with Borkowski PR to provide insight into word of mouth of Cadbury's Wispa product.
Cadbury was aware of an online petition for the return of its discontinued Wispa product, but in order to measure the full intensity of the appeal they needed tangible numbers to fully understand the demand.