Department for International Trade: Real overseas business opportunities broadcast live

This case study details how the UK Department of International Trade increased interest among SME businesses in exports.

Department for International Trade: Real overseas business opportunities broadcast live

Agency: Engine

To safeguard the future of the Economy, HM Government wants to increase the number of UK SME businesses exporting by 100,000 by 2020. The task was to change the perceptions of businesses not currently open to exporting, to encourage them to consider trading overseas and move towards doing so.

Strategy

237,900 businesses identified by UKTI say there are 'not open to exporting'.

This outlook demanded a mindset change.

The businesses didn't lack ambition, they simply did not consider exporting a viable growth option. But why?

Because 70% believed...

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