From fragrance to experience

Tiziana Traldi and Sabrina Donzelli

Advanced consumers tend to reject objects that are made of, or associated with, the feeling of 'artificial' and 'chemical'.

From fragrance to experience

Tiziana Traldi and Sabrina DonzelliFuture Concept Lab, Italy

INTRODUCTION

We are witnessing a time in which the body and its “feelings” are the protagonists of the consumption experience and, as a consequence, its “sensorial” relationship with the world represents the new goal of advanced products and services.

A phenomenological perception of our consumption experience is now at the centre of the “new luxury” world, identified in the pleasure of the sensorial body pampered through daily and long lasting wellbeing rituals.

The “resurgence” of smell as the most archaic...

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