Pamplona Town Hall: Labels Awareness campaign against vandalism

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Campaign Details

Advertiser: Ayuntamiento de Pamplona
Agency: Gap
Brand: Ayuntamiento de Pamplona
Brand: Crime prevention
Campaign duration: October 2008
Campaign objective: Government and social aims
Country: Spain
Media budget (USD): < $250,000
Media used: Newspapers (national), Newspapers (local), Out of home (all forms), Public relations, Radio (local), Radio (national), Television (broadcast), Television (local), Word of mouth

1 – Executive Summary of the Campaign: