ANA's Liodice outlines challenges (and opportunities) for the digital age
Geoffrey PrecourtWarc
In his opening remarks at the 2014 Association of National Advertisers' Digital & Social Media Conference, Bob Liodice, the organization's president/ceo, cited technology as the "critical enabler" which has brought new senior-management credibility to marketing. And, he added, the addition of new marketing sciences has demonstrated, more fully than ever before, the ability of advertising to drive bottom-line performance.
"Over the last five-to-ten years, everybody has seen remarkable change," he told the Dana Point, California, audience. "We've seen so much change over the last five-to-ten years that...