Comments

Edited by Professor John Ford
Old Dominion University, Virginia, USA

The subject for this issue's Comments section is the fine line between advertisements that are perceived to be sexy and those that are perceived to be sexist. When does an advertisement cross the line? What does this mean for advertisers? What are the issues involved? Three experts representing advertising research and practice have contributed their personal thoughts on this provocative subject. Michele Miller is an author and partner in the marketing and advertising firm Wizard of Ads, Steve Lysonski is a Professor of Marketing at Marquette University, well known for his research involving sex-role portrayals, and Jean Kilbourne is the internationally recognised author and creator of the Cambridge documentary films Killing Us Softly, Still Killing Us Softly and Killing Us Softly 3: Advertising's Image of Women. We hope that you will find their comments stimulating.