MRS Conference 2008

In this article, Peter Mouncey, Editor of the International Journal of Market Research, and Roderick White, Editor of Admap, report on the MRS Conference 2008.

MRS Annual Conference: Research 2008

Roderick White

Peter Mouncey

Day one: radars, market research and the flat world Peter Mouncey 19 March 2008

New beginnings or the same old story?

The 2008 MRS Conference is at a new location and has a new format, with electronic voting throughout, the opportunity to text questions and comments to the session chair and extended debates built into each session.

So, we went straight into a vote on whether market research offers graduates an attractive career, producing a very divided result, suggesting that delegates are perhaps not totally happy...

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