#ogilvychange, Yale University and the UK Cabinet Office: Perspectives on behavioural economics from Nudgestock 2013

Tom Bristow

This article summarises key insights from the Nudgestock conference held by #ogilvychange in London in May 2013, where speakers explored the science and practice of changing human behaviour.

#ogilvychange, Yale University and the UK Cabinet Office: Perspectives on behavioural economics from Nudgestock 2013

Tom BristowWarc

The emerging science of ‘behavioural economics’ has become increasingly influential over the last few years. So much so that the Digital Shoreditch Conference – organised in London by Ogilvy – devoted an entire day of its schedule to the latest thinking in this area.

Behavioural economics is the science of identifying and attributing the underlying social, cognitive and emotional causes of human economic decisions. One of its key insights is that humans make most decisions without thinking about them. Instead,...

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