in 2016: How imagination created a holistic customer experience

Geoffrey Precourt

Also see How Walmart's mobile-led strategy drives a seamless shopper experience, another report on Walmart from ad:tech San Francisco

During "The Age of the Connected Consumer" keynote address at the 2013 ad:tech San Francisco conference, Sara Ortloff Khoury, vp/user experience, insights, and analytics at Walmart's global e-commerce division, recounted how the world's largest retailer recently had "imagined and created new experiences" for its brand.

And while imagination is not necessarily a critical part of a buttoned-down marketing program, it has become a critical component on how Walmart plans for the future.