Client And Agency Mental Models In Evaluating Advertising
Timothy Devinney, Grahame Dowling and Michael Collins University of New South WalesIt is commonly understood that both the process of arriving at a decision and its final outcome can be sources of conflict among the parties to a joint decision (Bazerman 1994). Thus it is important to understand how both these aspects of the advertising agencyclient relationship unfold, and whether they may lead to conflict between...