Let the brand tell the story
The best advertising has always been entertaining and the transmedia age offers brands a golden opportunity to create captivating content with a brand narrative.
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In a 1930 speech to the Association of National Advertisers, American President Herbert Hoover celebrated a gold standard for the advertising industry: "At one time, advertising was perhaps looked upon as an intrusion, a clamour to the credulous. But your subtlety and beguiling methods have long since overcome this resentment. From all of which the public has ceased to deny the usefulness of advertising and has come to include you in the things we bear in life. "