Aviva Life Insurance: Aviva's 'Great Wall of Education'

Aviva wanted to break into the top 10 club of the crowded Indian insurance market. But Aviva was a late entrant and had just one tenth of the marketing budgets of its competitors.

Aviva Life Insurance: Aviva's ‘Great Wall of Education’

The Warc Prize for Asian Strategy is Asia’s first competition set up to reward brilliant strategic thinking in marketing. Marketers and agencies across Asia (excluding Pacific) were...