What makes for a winning case study? Advice from the Asian Marketing Effectiveness Awards jury

Low Lai Chow

Having considered over 880 submissions from more than a dozen markets across the region, the judges of the Asian Marketing Effectiveness Awards 2013 handed out a total of 16 Gold awards, as well as 19 Silvers and 20 Bronzes.

During the Festival of Asian Marketing Effectiveness in Shanghai, several leading agency and client-side executives that featured on this panel discussed the pick of these case studies in greater depth, as well as offering some useful tips for future entrants.

1) It's More Fun in the Philippines

Client: Philippines Department of Tourism
Agency: BBDO Guerrero
Read the Warc Prize for Asian Strategy case study